In 2019, Zambrero celebrated the opening of its 200th restaurant, a network that spans across Australia, New Zealand, Ireland and the US.

To recognise Zambrero’s global footprint, a national OOH campaign was launched across each Australian capital city. The campaign included a series of full size bus backs and bus portraits highlighting the location of the bus route and a corresponding location in a different state or city with a Zambrero restaurant. In total, over 50 variations were created and rolled out nationally.

Working alongside the CMO and Head of Design, my involvement included photography art direction, hand modelling, finished art, artwork set up and distribution.