In 2019, Zambrero celebrated the opening of its 200th restaurant, a network that spans across Australia, New Zealand, Ireland and the US.

To recognise Zambrero’s global footprint, a national OOH campaign was launched across each Australian capital city. The campaign included a series of full size bus backs and bus portraits highlighting the location of the bus route and a corresponding location in a different state or city with a Zambrero restaurant. In total, over 50 variations were created and rolled out nationally.

Working alongside the CMO and Head of Design, my involvement included photography art direction, hand modelling, finished art, artwork set up and distribution.

Brief: Introduce the new Mexican chicken recipe and persuade existing customers who love the original recipe to try the new chicken by outlining the differences between the new and original recipes.

What: An LTO national campaign consisting primarily of digital assets rolled across all social platforms, youtube and in-restaurant screens. Creative was built around a ‘Chica’ personality; a young, confident and outgoing girl looking for love as she ventures through town.

Role: Content creator; copywriting; manage, coordinate and art direct photoshoots, post-production, illustration and animation.