Brief: Introduce the new Mexican chicken recipe and persuade existing customers who love the original recipe to try the new chicken by outlining the differences between the new and original recipes.

What: An LTO national campaign consisting primarily of digital assets rolled across all social platforms, youtube and in-restaurant screens. Creative was built around a ‘Chica’ personality; a young, confident and outgoing girl looking for love as she ventures through town.

Role: Content creator; copywriting; manage, coordinate and art direct photoshoots, post-production, illustration and animation.