ANTHONY F. CRESCINI
Combining strategic thinking, premium craft standards and stakeholder confidence to lead end-to-end creative across brand identity, integrated campaigns, digital, film, retail environments and national rollouts.
FEATURE PROJECT
CLEAN UP AUSTRALIA
Sector
Non-for-Profit
Involvement
Brand Strategy, Market Research, Logo Design, Illustration, Visual Identity, Brand Identity
Since its beginnings in 1989, the Clean Up Australia brand has grown into a widely recognised icon. But times are changing. Our task was to renew and enhance the brand’s awareness, without forgoing the current position it holds in the minds of many, or undermining its legacy. At the heart of this brand evolution lies the delicate balance between respect for the past, and the drive for future relevance.
PAST PROJECTS
LJ HOOKER
Sector
Real Estate
Involvement
Brand Strategy, Market Research, Logo Design, Illustration, Visual Identity, Brand Identity
For almost a century, Australians have trusted LJ Hooker with all their property needs, and for good reason. LJ Hooker knows the difference between getting something done, and doing it well. We were tasked with re-establishing their relevance today, and into the next 100 years.
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The Atlas Project
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The Echo Project
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The Brightline Project
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The Northgrid Project
